We build across the full AR spectrum - from smartphone-based experiences to enterprise wearable applications, WebAR, and spatial computing. Here's what we cover:
AR experiences for iOS and Android built with ARKit, ARCore, and Unity. Product visualisation, marker-based overlays, image tracking, face tracking, and location-based AR - designed for consumer and enterprise mobile use cases.
Browser-based AR that works without an app download - using 8th Wall, AR.js, or model-viewer. Customers can point their phone at a product, a space, or a marker and see AR content instantly from a link or QR code. Ideal for retail, marketing, and e-commerce.
AR applications for Microsoft HoloLens 2 and Magic Leap 2, purpose-built for industrial, medical, and enterprise use cases. Hands-free work instruction delivery, real-time data overlays, spatial mapping, and remote expert collaboration for field and factory environments.
Let customers place, scale, rotate, and configure products in their own space before purchasing. Built for furniture, appliances, automotive, fashion, and any category where 'how will this look in my home/space' is a purchase barrier.
Step-by-step AR-guided training for complex procedures, equipment operation, safety protocols, and technical skills. Trainees see instructions and 3D guidance overlaid on the actual equipment or environment they're learning to work with - more effective than video and safer than live practice.
Connect a field technician wearing AR glasses or using a mobile device with a remote expert who can see exactly what they're seeing, annotate their view in real time, and guide them through complex repairs or procedures without travelling. Reduces resolution time and expert travel costs significantly.
The AR market has a problem with demos that don't survive contact with real users, real lighting conditions, and real operational constraints. Here's how we approach it differently.
AR experiences that work beautifully in a controlled demo often fail in the field - poor lighting, reflective surfaces, cluttered backgrounds, users who don't hold their phones at the right angle. We design and test for the actual conditions your users will be in, not the ideal ones.
A bad 3D model kills an AR experience faster than any technical issue. We invest in high-quality, optimised 3D assets - whether built from scratch or derived from your existing CAD files - because the visual quality of what users see determines whether they trust and use the experience.
Mobile AR, WebAR, HoloLens, Magic Leap, and mixed reality headsets all have different strengths, limitations, and user experience tradeoffs. We'll tell you which is right for your use case based on your users, your environment, and your budget - not based on which platform is most technically interesting to build for.
The most useful AR experiences pull live data from the systems already running your operations - ERP, CRM, asset management, IoT platforms, product catalogues. We build the integrations that make AR a live operational tool rather than a static overlay.
AR is technically complex. It's easy to get absorbed in what the technology can do and lose sight of what the user needs to do. We run user research, usability testing, and real-environment validation throughout development - because an AR experience that confuses or frustrates users Delivers zero business value, no matter how technically impressive it is.
The 3D models your AR experience uses today need to be updateable. The users of your AR app today will become tens of thousands tomorrow. We architect content management systems, model update pipelines, and cloud infrastructure from the start so you're not rebuilding everything when you want to expand.
AR projects involve more design and user experience work upfront than standard app development - because the experience is spatial and physical in a way that a screen-based UI is not. Our process reflects that.
We start by understanding exactly what the AR experience needs to achieve - what the user is trying to do, what information or visual they need to do it, what environment they'll be in, and what 'success' looks like for the business. We also assess whether AR is genuinely the right medium or whether something simpler would serve the use case better.
AR UX design is different from screen-based UX. We design spatial interactions, field-of-view considerations, information density, depth and scale, and how digital elements relate to physical objects. We produce AR wireframes and interaction concepts before any 3D work begins.
We build or convert the 3D assets the AR experience requires - product models, instructional animations, UI elements, spatial indicators - optimised for real-time rendering on the target hardware. Polygon counts, texture sizes, and shader complexity are all calibrated to the platform.
Development of the AR application on the target platform (ARKit, ARCore, WebXR, MRTK for HoloLens, or Unity-based cross-platform). Integration with backend systems, content management, user authentication, and analytics.
We test in conditions that approximate real use - varying lighting, different physical environments, representative users who haven't seen the experience before. AR performance issues that don't appear in the studio almost always appear in the field. We iterate based on what we find.
App store submission or WebAR deployment, analytics integration to track engagement and usage patterns, and an established pipeline for content updates without requiring a new app build. Post-launch, we review usage data and plan the next iteration.
We work across all major AR development platforms and choose the right combination based on your target hardware, user base, and content requirements.
ARKit (iOS), ARCore (Android), Vuforia, Wikitude - for native mobile AR on iPhone and Android devices
Unity (with AR Foundation), Unreal Engine - for experiences that target both iOS and Android from a single codebase
8th Wall, AR.js, A-Frame, model-viewer, Three.js - for browser-based AR with no app download required
Microsoft Mixed Reality Toolkit (MRTK) for HoloLens 2, Lumin SDK for Magic Leap 2, OpenXR standard
Apple Vision Pro (visionOS / RealityKit), Meta Quest (Mixed Reality), ARCore Geospatial API for outdoor AR
Blender, Autodesk Maya, 3ds Max, Cinema 4D, Substance Painter - CAD-to-AR conversion from STEP, OBJ, FBX, GLTF
AR development requires a blend of skills that you won't find in a standard mobile development team - spatial UX design, 3D art, real-time rendering optimisation, and AR SDK expertise all need to work together.
Senior engineers who design the full AR system - platform selection, tracking strategy, data integration architecture, content pipeline, and cloud infrastructure - before development begins.
Experienced real-time developers who build the AR application layer, implement spatial interactions, manage performance budgets, and integrate AR SDKs across iOS and Android.
MRTK specialists who build enterprise-grade hands-free AR applications for HoloLens 2 and Magic Leap, with experience in spatial mapping, voice commands, and gaze-based interaction.
Front-end engineers with deep expertise in 8th Wall, AR.js, and model-viewer for building AR experiences that run in the browser - no app required.
3D modellers, texture artists, and animators who create production-quality assets optimised for real-time rendering - from scratch or from CAD file conversion.
Designers who understand spatial interaction design, depth and scale in AR, field-of-view constraints, and how to design for physical environments rather than flat screens.
Engineers who build the APIs, content management systems, and data integrations that connect AR experiences to your live operational data and product catalogues.
QA specialists who test AR experiences across real devices and real environments - different iOS and Android versions, varying hardware capabilities, and real-world lighting and surface conditions.
AR is justified by the business outcomes it produces - not by the technology itself. Here's what organisations that have deployed AR well are actually seeing:
Customers who use AR product visualisation - seeing furniture in their room, trying on glasses, placing appliances in their kitchen - convert at significantly higher rates and return products less. The uncertainty that kills online purchase decisions is eliminated when customers can see the product in their actual space.
AR-guided training reduces time-to-competency for complex procedures by 30–50% compared to traditional video or manual-based training. Trainees retain more because they're doing, not watching - and they make fewer errors because guidance is overlaid on the actual equipment they're learning to operate.
Field engineers using AR remote assistance resolve issues significantly faster than those working from phone calls and PDF manuals alone. The expert sees exactly what the engineer sees, can annotate in real time, and can guide step by step - cutting resolution time and expensive expert travel.
AR-guided assembly, inspection, and quality control processes produce fewer errors than paper-based or screen-based instruction delivery. When the next step is overlaid on the actual part being assembled, there's less ambiguity and less opportunity to miss a step.
For high-value or technically complex products - industrial equipment, custom furniture, architectural projects, vehicles - AR visualisation tools help buyers make decisions faster with greater confidence, reducing the back-and-forth that extends sales cycles.
In markets where digital experiences are commoditised, AR creates genuinely memorable brand interactions that customers share, talk about, and come back for - particularly in retail, automotive, and consumer goods categories.
Tell us the experience you're trying to create - the product you want customers to visualise, the procedure you want engineers to follow, the data you want teams to see in context - and we'll have a direct conversation about what it would take to build it well.
We respond within one business day and can schedule a discovery call within the week. No hard sell, no generic demo reel. Just a focused conversation about your use case.
Typically responds within one business day
Everything you need to know.
Augmented reality overlays digital content - 3D models, information, animations, instructions - onto the real world as the user sees it through their phone camera or a wearable device. Virtual reality replaces the real world with a fully digital environment. AR keeps users in their physical context while adding digital information to it - which is why it's more practical for most enterprise and commercial applications. The user doesn't need to remove themselves from their environment to use it.
A focused AR proof of concept - basic 3D assets, core interaction, real environment testing - typically costs $15,000–$40,000 USD. A production-grade mobile AR or WebAR experience with quality 3D assets, backend integration, and CMS for content updates is usually $50,000–$180,000. Enterprise wearable applications for HoloLens or Magic Leap tend to run $80,000–$250,000+ depending on complexity. 3D asset volume is one of the biggest cost drivers - the more products or environments you need modelled, the higher the cost. We'll give you a precise estimate after understanding your scope.
Not always. WebAR - built with platforms like 8th Wall - runs directly in the mobile browser from a link or QR code. For many retail, marketing, and product visualisation use cases, WebAR is the right choice because the zero-friction access dramatically increases the number of users who actually experience it. Native AR apps (built for iOS and Android) offer more capability, better performance, and access to more advanced AR features, but require an app download. We'll recommend the right approach based on your use case and audience.
Yes. We build 3D models from scratch using reference materials - product photos, dimensions, technical drawings, or physical samples. If you have CAD files (STEP, IGES, SolidWorks), we can convert and optimise those directly, which is typically faster and more accurate. 3D asset creation is part of our scope, not a dependency you need to resolve before engaging us.
This depends on the platform we build for. Mobile AR via ARKit and ARCore covers the majority of modern iPhones and Android devices - typically anything from the last 4–5 years. WebAR via 8th Wall works on most modern iOS and Android browsers. HoloLens and Magic Leap are enterprise wearables with specific hardware requirements. We design for your target user's actual device profile, and we'll be upfront about any minimum hardware requirements that affect your audience coverage.
This is one of the most important practical questions in AR development and one that's frequently underestimated. AR tracking relies on camera input to understand the environment, and poor lighting, highly reflective surfaces, or featureless floors can degrade performance. We test in real-world conditions as part of our development process and design with environmental variability in mind - including fallback behaviours for when tracking degrades. For industrial and field service applications especially, we stress-test this thoroughly.
Yes - and this is often what makes the difference between a gimmick and a genuinely useful operational tool. We build integrations that connect your AR experience to live data sources: product catalogues, inventory systems, IoT sensor feeds, ERP, CRM, asset management platforms. When a field engineer's AR overlay shows the current status of a machine, or when a warehouse worker's AR view shows real-time pick quantities, the AR becomes part of the operation rather than a parallel system.
A proof of concept runs 3–6 weeks. A full production mobile AR or WebAR experience with moderate 3D complexity typically takes 10–18 weeks from discovery to deployment. Enterprise wearable applications for HoloLens usually take 14–24 weeks. The biggest variables are 3D asset volume (more products to model means more time), backend integration complexity, and how quickly design decisions get made. We'll give you a realistic timeline during scoping.
